Wednesday, 07 January 2009
Online Advertising
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Knowledge Base
Knowledge Base
A range of reports and reviews that relate to online advertising and recent advances in ad technology.
Broadband Indices_Apr06.pdf
NetView News Jan-06.pdf
Australian Media Report - 2006.pdf
2006 Internet Trends Report
Effective Ad Formats (
269.92 KB
)
Targeting Online Advertising (
327.95 KB
)
Web Measurement Guidelines
GlobalAdSpend (
38.66 KB
)
- 2006
04/05 AU Online Ad Expenditure
Truly, Madly, Deeply Engaged - Understanding the youth audience
Yahoo! Asia -
Asia Overview
China (
130.57 KB
)
Hong Kong (
135.7 KB
)
India (
66.22 KB
)
Japan (
102.26 KB
)
Korea (
77.56 KB
)
Singapore (
94.35 KB
)
Taiwan (
102.66 KB
)
News from Brand Republic
Peugeot appoints CMW to integrated fleet business account
LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW, following a five-way pitch against undisclosed agencies.
Ladbrokes places Sun ad in response to ASA ban
LONDON - Ladbrokes, and its agency M&C Saatchi, has responded to an ASA ban on two ads for Ladbrokescasino.com by putting a cheeky full-page ad in the Sun.
Digital News