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Work Smarter, Not Harder
Need an ad serving solution that generates greater advertising margins for you, and satisfies your advertisers' needs better? Talk to us about DART for Publishers.
DART for Publishers (DFP) has been built to meet your needs. DFP lets you work smarter, not harder, to leverage your content into ad revenue. It is more agile, navigates ad traffic better, avoids ad delivery obstacles, and offers functionality critical to publishers. An industry leader, DFP is the most advanced ad management platform on the market today.
DFP benefits you strategically with:
- Increased ROI and efficiency through streamlined ad management functionality so your team can accomplish more with less sweat.
- A wealth of intelligence on inventory and campaigns so you can sell and support advertisers more effectively.
- Reduced infrastructure costs that lead to higher revenue. Manage, serve, and report on your ads using DoubleClick´s central, Australian, servers.
DFP is a hosted, enterprise class solution with extensive functionality enabling publishers to manage, serve, and report on ads through our central servers to reduce infrastructure costs and increase revenues. It offers detailed inventory forecasting, an efficient trafficking workflow, advanced targeting capabilities, a superior query tool for comprehensive reporting, unrivaled rich media automation, and unsurpassed reliability and scalability. Add-on components are available for network level inventory forecasting, behavioral targeting, and conversion tracking to expand your premium offerings to advertisers and increase your ROI.
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