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Welcome to the next Online Open Day. Thursday 16th November. Once again we look forward to opening up the debate with all the latest from the world of online!
A major new global research study by OMD/Yahoo! presented by Jennifer Reddington, Customer Insight Manager at Yahoo!7, looks at whether the proliferation of tech gadgetry has brought families closer or driven them apart, and whether this helped or hindered the ability for brands to engage them?
We are also delighted to welcome Ashely Ringrose, genuine creative soaperhero and director of SOAP, to share some of the latest creative executions and strategies.
Natalie Enright, Online Marketing Manager of Tourism WA, shares key learnings on measuring and optimising for branding and lead generation, drawing upon campaigns here in Australia and the UK.
Carlo Bertozzi, Managing Director, Clickstream Media will be illustrating how user engagement is rapidly becoming the benchmark for the performance of online advertising.
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